ETHAN J. BERGER

IT’S NICE TO MEET YOU

Hey, I'm Ethan!

Ethan J. Berger is the Senior Manager of Photography at the Creative & Content Studio for Foot Locker Inc., based in New York City. A visionary creative leader, he consistently pushes the boundaries of visual storytelling across digital, social, and in-store platforms. In 2023, he was recognized as one of the top 30 e-commerce photo studio professionals by Pixel & Pro Foto.

In his current role, Ethan oversees all of Foot Lockers photo studios/photographer, directing product detail page (PDP) photography, daily social content, quarterly campaigns, and omni-channel brand moments. He has spearheaded the development of new workflows and photography standards that ensure cohesive, high-impact visual content across all consumer touchpoints.

Ethan has produced and directed content for globally recognized brands, including Nike, Adidas, Jordan, Champion, and Puma. His creative direction has led to exclusive releases such as Nike’s “Red Noir” pack (2020), the digital campaign “Deep Royal Sea” (Spring 2020), and the Nike Women’s campaigns “We Ride Together” and “That’s How We Roll” (2021).

With a deep appreciation for saturation, culture, and sneakers, Ethan brings a unique and passionate lens to every project. He holds a BFA from Ringling College of Art & Design and additional certifications from the School of Visual Arts (SVA) and the International Center of Photography (ICP). His earlier collaborations with The Collective Shift agency included work for Vogue, Anthony Vaccarello, V Magazine (with Lady Gaga), and other top-tier fashion and lifestyle brands.